The prelander is the page between the ad and the offer, and it’s where most campaigns are won or lost. These are three formats that convert cold native traffic, ready to edit and ship. No builder, no code. Download one and make it yours in an afternoon.
1. Download
Grab the template as a zip. Static HTML, works anywhere.
2. Swap six things
Every editable spot is marked. Change the text, images, and your offer link.
3. Host and launch
Upload the folder, point your campaign at it, done.
Choose a template.
Hit play to preview any template in action. Click download to get all the files.
Advertorial prelander
Long-form editorial page that warms cold traffic with story, proof, and a delayed CTA. Best for weight loss, beauty, and wellness offers.
Chat / quiz funnel
Messenger-style quiz that guides users to a result and an offer. Feels like a conversation, not an ad. Strong on mobile.
VSL advertorial
News-style page built around a video. Editorial copy, testimonials, and comments lead to your VSL.
New to prelanders? Read the playbook.
Read the playbookCompliance recommendations for all prelander templates
Read this once before you publish any template in this folder. It applies to all of them: the advertorial, the chat funnel, the VSL, and the VSL live-hero variant. Each template also flags its own risky spots inline with SWAP + COMPLIANCE comments. This file is the shared reference behind those flags.
None of this is legal advice. It’s a practical checklist to keep your pages live and out of trouble. When something is borderline, route it through legal before launch.
The one rule that covers most cases
If a claim, number, photo, or label on the page is not true, it is a risk. Fake “live”, invented doctors, fabricated trial stats, stock before/afters, and comments nobody wrote are the things that get pages pulled and accounts flagged. The mechanics below are fine as structure. The dishonest versions of them are not.
Mechanic-by-mechanic guidance
Health and medical claims
Appears in: all templates. Any statement about results, mechanisms, or conditions (“melted 31 pounds”, “restores prostate health”, “the nightly switch”) must be substantiated. Don’t diagnose a condition you can’t support (the chat funnel’s “you likely have chronic prostatitis” is the sharpest example). Keep the FDA-style disclaimer and a “results may vary” line. Aggressive medical-drug messaging is restricted or blocked in some regions, notably across CIS.
Fake authority / invented experts
Appears in: chat funnel (Dr. Smithson), VSL (Dr. Daria Volkin, Dr. Lukas Reinhardt). Don’t imply a real, named doctor or institution endorses the product without their consent, and don’t attribute quotes to people who didn’t say them. A made-up credentialed expert is one of the most common reasons these pages get taken down. A clearly fictional persona with no real-world claim is lower risk; impersonating a real person or body is not.
Testimonials and before/after photos
Appears in: VSL, VSL live-hero, advertorial. Use genuine testimonials and real transformation photos with permission. Stock or fabricated before/afters are a major legal and platform risk. Keep the “photos taken approximately X weeks apart” and “results may vary” notes.
Simulated comment sections
Appears in: VSL, VSL live-hero. If the comments are not real, that is fabricated social proof. Several platforms and regions restrict it. Either use real moderated comments or treat the section as clearly illustrative, and check it’s allowed for the destination region.
Fake scarcity and urgency
Appears in: VSL, VSL live-hero, chat funnel. “This page may be removed”, “another removal request”, countdown timers that reset on reload, and “X people bought in the last 10 minutes” are false-urgency devices. Some regulators treat them as misleading. Keep, soften, or remove based on the region. If you use a timer, don’t have it reset every visit where that’s treated as deceptive.
“LIVE” framing
Appears in: VSL live-hero only. A “LIVE” badge plus a running timer claims the page is broadcasting when it isn’t. Keep it only where fake-live framing is permitted, or swap the badge for an honest duration.
“Free” / 100% discount and discount games
Appears in: chat funnel. Free-product mechanics and discount reveals are allowed on the Adskeeper network (LP_black), but the promo dates must be real and some regions restrict “free” / “100%” claims. The envelope game reveals the same reward every time by design; that’s a discount mechanic, not a game of chance, so don’t frame it as a lottery where that’s regulated.
Data capture (name, phone, email)
Appears in: chat funnel (collects name + phone), plus your email gate on the article. Whenever you collect personal data you need a visible privacy policy and terms, and explicit consent in several regions. Wire the footer Privacy / Terms links to real pages. Don’t pass personal data in plain URL parameters to third parties without a lawful basis.
Adapt each funnel to local requirements instead of copying one market’s page everywhere.
