Adskeeper product updates – this month: more flexibility on MaxConversions budget limits, an updated Finance section, Auto Top-Up that works with more cards, and automatic AI labels on creatives.

These updates help you:

• run MaxConversions on a fixed total budget across a set date range;
• understand exactly what every line in your balance history refers to;
• keep campaigns funded automatically, no matter how your card is connected;
• meet EU transparency rules without changing how you build creatives;
• manage all of it without support.

How can you run MaxConversions with an overall budget limit?

You can now choose either a daily or an overall budget limit when you set up a MaxConversions campaign. You set the total you’re willing to spend, the start and end dates, and MaxConversions works inside those boundaries while still optimizing for conversion volume.

The same change applies to limit management from the campaign list. You can switch a running MaxConversions campaign between daily and overall limits without opening full campaign settings.

Best for:

• campaigns with a fixed client or seasonal budget;
• agency-managed campaigns with defined start and end dates;
• tests where you cap total spend before you scale.

What changed in the Finance Balance section?

The new Details column shows what each operation actually was instead of a raw technical value. Every line in your balance history now reads in plain language.

For deposit methods that aren’t shown as a specific provider in Ads, you’ll see a standard Top up label. No setup needed, and it applies to your existing history too, so reconciling last month’s spend is a lot less guesswork.

Can you use Stripe Link cards for Auto Top-Up?

Yes. Cards connected through Stripe Link, including the ones stored in Google or Apple wallets inside Stripe, now work with Auto Top-Up exactly like a regular saved card. They show up with the last four digits and expiry date, and behave the same way in your billing settings.

Nothing changes for cards you’ve already saved. If you pay through Link and you’ve been topping up by hand, this is the update worth acting on today.

Where to find it: Settings → Billing → Automatic billing.

Which creatives now get an AI label?

Another Adskeeper product updates – AI creative labeling went live on 1 August, one day ahead of the EU AI Act Article 50 transparency rules that apply from 2 August 2026. Creatives built fully or partially with in-platform AI tools now carry an AI ⓘ label automatically. You don’t tag anything yourself.

That last row is the part most networks skip: coverage runs both ways, yours and ours. The label only shows for EU users. Everywhere else, nothing changes.

Full breakdown, including the labeled text categories, in our article on AI creative labeling.

What’s new for publishers?

The new Adskeeper publisher dashboard is live, and the old one retires on September 1. It’s a rebuild rather than a redesign: custom reports you build once and reopen in one click, period comparison on a single screen, sub-accounts with per-website access, a reworked payments section with crypto in supported regions, plus our signature dark mode.

Everything carries over when you switch. Websites, widgets, settings, and payment history are already there.

Questions about any of these updates, or want help setting them up? Your account manager is one message away.

Frequently asked questions