This month brings four updates to Adskeeper: automatic budget pacing, saved reporting views, one-click data sharing, and smarter CTR Guard creative generation. They’re live in your account today. Here’s what changed and how to use each.
| Update | Category | What it does |
|---|---|---|
| Automatic budget pacing | Budgeting | Distributes a fixed budget across your campaign dates automatically and recalculates when plans change |
| Saved reporting views | Reporting | Category-grouped metrics, built-in search, and up to 10 saved column presets |
| One-click data sharing | Reporting | Copy any range of dashboard cells, with or without headers, on desktop and mobile |
| CTR Guard upgrades | Creative tools | One-click toggle, capped generation, and anti-duplication protection |
Whether you’re running a single campaign or dozens across multiple markets, these updates cut manual work, simplify everyday workflows, and let you spend more time optimizing performance instead of managing settings.
How can automatic budget pacing help you spend smarter?
Automatic budget pacing distributes your budget evenly across your campaign dates and reduces the need for manual adjustments. It’s especially useful for advertisers running campaigns with fixed budgets and scheduled start and end dates.
The biggest improvement is automatic Overall Budget optimization. Instead of manually calculating daily limits throughout a campaign, you set a total budget and campaign dates once, and Adskeeper distributes spend across the entire campaign period.
If you update your budget or adjust the campaign dates, the system recalculates the remaining budget automatically. And if a campaign spends less than expected on a given day, Adskeeper redistributes the remainder so you still hit your planned spend by the end of the campaign.
To make setup more intuitive, you now choose either a Daily Budget or an Overall Budget. Less babysitting, more control.
We’ve also simplified day-to-day management with inline budget editing. You can update Daily or Overall budget limits directly from the campaign list without opening campaign settings, which makes adjusting multiple campaigns much faster.
| New capability | Benefit |
|---|---|
| Automatic Overall Budget pacing | Distribute your budget automatically across the campaign flight |
| Dynamic budget recalculation | Stay on track when budgets or campaign dates change |
| Daily or Overall budget selection | Simpler, more intuitive campaign setup |
| Inline budget editing | Update campaign budgets directly from the campaign list in a few clicks |
Best for:
- brand awareness campaigns with scheduled dates;
- agency-managed campaigns with predefined budgets;
- advertisers managing multiple campaigns at once.
What’s the fastest way to find and organize campaign metrics?
The fastest way is category-grouped metrics with built-in search, plus saved column presets you can switch between in one click. We’ve redesigned metric selection so you find the data you need quickly and keep your preferred reporting setup exactly how you like it.
Metrics are now organized into logical categories (Performance, Conversions, Video, Website Engagement) with a built-in search, so finding the right metric no longer means scrolling through a long list.
The other major improvement is saved column presets. Instead of configuring your table every time you log in, you can save up to 10 personalized views and switch between them with a single click. Whether you monitor campaign performance, conversion metrics, or creative results, your preferred layouts are always ready.
If you previously customized your dashboard, your existing column setup has already been saved automatically as a Custom preset, so you can keep working without any extra configuration.
| New capability | Benefit |
|---|---|
| Metrics grouped by category | Find relevant metrics faster |
| Built-in metric search | Locate any metric in seconds |
| Save up to 10 custom presets | Switch between reporting views instantly |
| Automatic migration of existing layouts | Keep your previous setup without reconfiguring it |
Available in Main Page, Creatives, Widget Optimization, Sources Optimization, and Campaign Statistics.
How do I copy and share campaign data from the dashboard?
You can now select any range of cells in a dashboard table and copy them with a single click or keyboard shortcut, ready to paste into a spreadsheet, presentation, chat, or email. It’s a small workflow change that saves you time when you share results often.
Cell selection works across the advertiser dashboard, including Campaigns, Statistics, Reports, Audiences, and Finance.
Need additional context? Use Copy with headers to include column names alongside your selected values, which makes reports and discussions easier to follow.
The feature also works on mobile, so you can share campaign data wherever you are.
| New capability | Benefit |
|---|---|
| Copy any selected range of cells | Share only the metrics you need |
| Copy with headers | Keep reports clear and easy to understand |
| Works across dashboard tables | Use the same workflow for campaigns, reports, audiences, statistics, and finance |
| Mobile support | Share performance data wherever you are |
Best for:
- sharing campaign results with clients or teammates;
- preparing quick reports and presentations;
- comparing campaign performance in spreadsheets;
- collaborating while on the go.
How can CTR Guard help you generate better-performing ad creatives?
CTR Guard generates and tests ad creatives for you, and this release gives you more control over generation while improving the quality and diversity of the ads it produces.
The biggest change is flexibility. You can now enable or disable CTR Guard directly from your account with a single click, with no need to contact your account manager or wait for manual updates.
We’ve also refined how new creatives are generated. Instead of producing a large number of variations, CTR Guard now focuses on fewer, more relevant creatives per campaign. Generation is capped at 10 CTR Guard creatives per active campaign, and each trigger produces up to two carefully selected variations based on what performs best for that campaign category.
To improve quality further, we’ve added anti-duplication protection, which limits how often the same high-performing creative is reused as a source for new variations. This keeps recommendations fresh, reduces creative fatigue, and increases diversity across campaigns.
| New capability | Benefit |
|---|---|
| One-click enable / disable | Manage CTR Guard directly from your account |
| Campaign-level generation limits | Better control over automatically generated creatives |
| Anti-duplication protection | Greater creative variety and reduced creative fatigue |
| Category-based generation strategy | More relevant creative recommendations based on historical performance |
Frequently asked questions
What’s the difference between a Daily Budget and an Overall Budget?
What happens if my campaign underspends on a given day?
How many reporting presets can I save?
Does copying campaign data work on mobile?
How many creatives does CTR Guard generate per campaign?
Do I need to enable these features manually?
Have questions about any of these updates or want help getting started?
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